![]() ![]() It makes you feel like you've uncovered something new – and first. It brings the same warm and fuzzy feeling as an inside joke. To the consumer, through, a trend discovered offline is far more exciting. There's no digital trail, making it frustrating for modern marketers who have precision on their mind. Word of mouth, on the other hand, is far more elusive. As more and more women started trying the product out for themselves or talking to their friends about it, they were drawn not just to the style but to the fact that the spiral tie is comfortable and won't leave that tell-tale ponytail crease in your hair. That's why we do sampling rounds so often," Trelles-Tvede explained in a phone interview. If you look at market research from the US, still the source of getting information about new products that is most trusted is friends and family. But while the brand's retail footprint was solid, she still looked for ways to spark peer-to-peer reviews as part of her marketing campaign: "I think, at the end of the day, it comes down to word of mouth. The product was introduced to American consumers by Sephora in 2015 and subsequent years brought more distribution in both prestige and mass stores. Before adoption, it begs the question, "does this actually work?" Invisibobble's Trelles-Tvede anticipated this with her international roll-out strategy, especially in the US market. Package Dimensions: 3.2 x 1.5 x 1.Word of mouth especially makes sense for a utilitarian product. If your coil happens to stretch larger than its original size, simply place it in a cup of warm water or use a hot blow dryer to shrink it to its original size Care instructions - Clean your hair coils with light soap and water. Kitsch is a woman-owned, self-financed, worldwide company selling accessories that are top quality and always on trend. All Kitsch products are designed with love in Los Angeles, Californiaĭetails: Accessorize your hair do with the Watercolor Henna Hair Coils from Kitsch. Kitsch is a self-financed, woman-owned company.Also, because they do not absorb fluids, Kitsch hair coils are more hygienic than fabric wrapped rubberbands ![]() ![]() WATERPROOF AND HYGIENIC: Phone cord hair ties are non-absorbent, so they can be worn while swimming or bathing without that “nasty wet hair tie” feeling, and they can be removed from wet hair much more easily than a traditional ponytail holder.The coils stretch to comfortably wear as a bracelet when not in use, so they are ready for ponytail or messy bun duty at any time Kitsch coils also look great on your wrist. Perfect for blondes, brunettes, redheads and any color in between. Whether you are looking to match your hair color, or add a fun pop of color to your top knot, Kitsch has the coils for you. CUTE IN YOUR HAIR, AND ON YOUR WRIST: Kitsch Hair Coils are an everyday essential and come in a variety of beautiful colors.Hair headaches from too-tight ponytails are also a thing of the past! Traditional hair ties function by concentrating the tension in a single area of your hair, prevent damage and strand breakage by spreading out the tension HELP PREVENT PONYTAIL BUMPS & HAIR HEADACHES: The spiral design of telephone cord hair ties spreads the “pressure” of the hair elastic out over a greater surface area of your hair, which helps to minimize the dreaded ponytail bump that hair ties can create on styled hair.The smooth plastic, spiral construction helps to prevent tangling and consequently prevents hair breakage when you remove them THE BEST HAIR TIE FOR YOUR HAIR: The Basics 8 pack is the perfect set of ponytail holders for any hair type! Kitsch hair coils are gentle on your hair. ![]()
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